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Google Search as an events concierge

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Taking a page from Facebook’s enormously successful Events feature, the ubiquitous pocket oracle is beefing up Google Search as an events concierge. Now that our smartphones are in common use as personal assistants we’ve become accustomed to reaching for them to find upcoming entertainment and events, especially as weekends approach. Most entertainment venues have long […]

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Twitter is getting more all into you

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Twitter is getting more all into you

Like most – nearly all – online companies and social media networks Twitter is getting more all into you with its updated privacy policy. Everyone’s favorite micro-blog announced two days ago it will start keeping more data about you and keep it longer in an effort to sell more advertising and try to salvage its […]

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Facebook is expanding Fundraisers

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Facebook is expanding Fundraisers

Facebook is expanding Fundraisers beyond nonprofit organizations to a wide range of causes, community groups and endeavors, individuals. Through a Fundraiser on the social media behemoth, individual residents of Facebookistan can ask friends to donate to specific events, causes, community events, community sports teams, medical expenses and students can ask for help with tuition and […]

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We ain’t doin’ so great

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We ain't doin' so great

Thought I was feelin’ just fine; happy, diggin’ the summer and the digital spaces but, apparently, we ain’t doin’ so great according to academic studies. It’s weird, I know. I coulda sworn life was pretty darn good. The weather is terrific. I’m in love. I’m healthy and keepin’ busy with lots of projects, staying in […]

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Messenger as a tool for digital marketing

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Sure, you like Facebook’s Messenger app (or hate it) but you may not yet be thinking of using Messenger as a tool for digital marketing. It may be time to rethink that. (As in: over 100,000 Messenger bots now being used each month, according to Facebook.) Messenger may soon (maybe already has) rival Twitter as […]

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Smartphones are not televisions

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Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]

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Instagram will ‘fess up about paid ads

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Getting caught matters and, soon, Instagram will ‘fess up about paid ads on the enormously popular image sharing network. What’s become known as “influencer” marketing – historically called paid celebrity endorsements – has become a big deal on Instagram with well-known figures from pop culture and the entertainment industry routinely using their own Instagram accounts […]

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Facebook’s two billion people

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Facebook's two billion people

Facebook’s two billion people are a disparate bunch connected by a single online platform and a keystroke or two away from each other – electronically. Facebook announced June 27 it now has two billion active monthly users. Let this sink in for a moment: never before in human history has it been possible (theoretically) for […]

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YouTube is enhancing its VR

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YouTube is enhancing its VR

YouTube is enhancing its VR with a new format and, even, new cameras to bring even more depth and clarity to virtual reality. For any who may not yet know, virtual realty – VR for short – is immersive video which puts the viewer smack in the middle of the video being watched. Viewers find […]

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How ’bout some ads with your Messenger?

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How 'bout some ads with your Messenger?

How ’bout some ads with your Messenger? Like Facebook’s Messenger? Hate it? Use it a lot? 1.2 billion people like it enough to use it regularly. Yea, well, just like (almost) anything else in Facebookistan, you’re gonna soon start seeing ads when you chat with others, send photos and videos, maybe give them a video […]

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Facebook to publishers: play it straight

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Eliminating on Facebook Pages altered headlines, descriptions and images – so says the social media giant – Facebook to publishers: play it straight. In other words: don’t try to manipulate your Facebook Page posts to obfuscate, trick readers or lie to spread fake news. “Starting (July 18) non-publisher Pages will no longer be able to […]

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41% of Americans have been harassed online

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41% of Americans have been harassed online

41% of Americans have been harassed online, according to a new survey released earlier this month by the Pew Research Center. “But nearly one-in-five Americans (18%) have been subjected to particularly severe forms of harassment online, such as physical threats, harassment over a sustained period, sexual harassment or stalking,” says the Center. “…and an even […]

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Businesses: manage your Instagram comments

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Businesses: manage your Instagram comments

Businesses: manage your Instagram comments – well, soon, for all businesses and now for officially connected Marketing Partners. Everyone’s favorite image sharing platform has updated its API (application programming interface) giving Instagram users with a business account (again, soon for all; now for Marketing Partners), deeper access to metrics which will allow those businesses to […]

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It’s Facebook’s world, obviously

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It's Facebook's world, obviously

It’s Facebook’s world, obviously, the rest of us…well, we’re just living in it. That company – which began as an ingenious little way for computer nerds to meet chicks on other college campuses – announced July 26 it now has 2 billion regular users (1.3 billion daily) and raked in $9.3 billion in revenue in […]

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Young shoppers are moved by social media

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Young shoppers are moved by social media

Young shoppers are moved by social media, according to a recent study, with the youngest shoppers influenced most by the social channels. “More than 80% of Centennials and 74% of Millennials say social media influences their shopping, compared to only 58% of Generation X and 41% of Baby Boomers,” according to Yes Lifecycle Marketing, which surveyed 1,000 […]

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Facebook will penalize slowly loading sites

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Facebook will penalize slowly loading sites

Facebook will penalize slowly loading sites as it updates its News Feed algorithm to promote posts from modern, up-to-speed websites. In other words, if your mobile website is old, doesn’t load quickly – three seconds max – you can forget about getting much reach on the Facebook thingy. And, let’s face it, if you’re trying […]

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Instagram Stories are cool but effective?

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Instagram Stories are cool but effective?

Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of digital marketing the effectiveness tends to boil down to execution, preparation even. Instagram Stories just celebrated the milestone of acquiring 250 million daily users […]

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We can’t know you until you share

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We can't know you until you share

We can’t know you until you share. Or, more precisely, what you share. Because it’s not “who you know.” It’s “what you know” and what you know is your own story. Wait…what? The old paradigm of “who you know” probably still exists in some real-life circles but content trumps connections in this age of digital information […]

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Facebook wants to keep you – on Facebook

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Facebook wants to keep you – on Facebook. And, bless its heart, it’s doing a pretty good job of becoming indispensable to your online life. Seriously, Facebook wants to be your internet – the whole thing, the entire WWW enchilada, online soup to online nuts, your digital alpha and omega, your reason for being…online. The […]

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Watch – TV on Facebook

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Watch - TV on Facebook

Watch – TV on Facebook. No, that isn’t an imperative sentence (although maybe Facebook wants it to be). Watch is TV on Facebook. Watch is Facebook’s latest gambit to become a full-blown entertainment and media company, growing beyond a mere social medium. Announced earlier this month, Watch will be quite literally television shows specifically posted […]

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