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Is your mobile effort working for you?

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Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

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Live stream video on Twitter now; save pix on Instagram

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Live stream video on Twitter now; save pix on Instagram while Insta’s own live stream is finally rolling out to users. Is this a great world or what? Okay, calm down. Yea, yea…we know: the live stream craze has now engulfed nearly all the major social media platforms. Let’s see: Facebook, check; YouTube, check; Snapchat, […]

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Search Twitter now and gain relevance

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Be hip, search Twitter now and gain relevance. After months of testing, Twitter is rolling out an update to its search function which will alter results from chronological order to what its algorithm suggests are the most relevant tweets about the subject searched. Got that? Sure, users have long been able to see search results […]

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Pauli-Haack shares her predictions for 2017

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Pauli-Haack shares her predictions for 2017

Relevanza’s Birgit Pauli-Haack shares her predictions for 2017 and what digital marketing may look like next year with a world panel of experts at Brand24. Included on the panel of experts assembled by Brand24, a social media monitoring and analytics platform, are some of the world’s leading digital marketeers. “Facebook Pages will increase their effectiveness, […]

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Resolution 2017: be authentic in your digital marketing

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Resolution 2017: be authentic in your digital marketing

So, here’s a good New Year Resolution 2017: be authentic in your digital marketing. When asked for advice we typically answer, “be authentic.” Be authentic online, in your content marketing. Content Marketing is just a somewhat more expensive-sounding way of saying, “share your story.” Yea, sure, we know…it’s a core principle of Relevanza but on […]

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How will consumers find us online in 2017?

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How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]

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To be found online you must be mobile

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To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]

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Shopping & watching & creating & listening

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Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

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All video – all social media – all the time?

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All video - all social media - all the time?

Is this the future of digital marketing: all video – all social media – all the time? Well, no one knows the future, of course. Crystal balls don’t really work. But we can see trends over the immediate (or longer) past and somewhat reasonably connect some dots to predict trends going forward. We know, for […]

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Americans like online shopping – but trust? Meh.

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Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

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More advertising on Instagram & Facebook

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More advertising on Instagram & Facebook

Money tends to flow to money and not quite content with $7 billion in revenue (in Q3 2016) we will see yet more advertising on Instagram & Facebook. Instagram announced January 12 its still relatively new Stories feature, the ephemeral competition to Snapchat, now has rivaled Snapchat with 150 million daily users and, well by […]

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Facebook is a media company

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No matter if it likes to admit it or not, Facebook is a media company and, perhaps, its new Journalism Project will help it and its users understand that. The social media giant announced its new Journalism Project on January 11 and promised, among other points, it will be “collaborating with news organizations to develop […]

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Compassion can be engaging in the digital spaces

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Compassion can be engaging in the digital spaces

Compassion can be engaging in the digital spaces and maybe even transfer to the real world, building a better world with xocial. No, that’s not a typo. xocial is an app, a site (pronounced, “social”), dedicated to making compassion a digitally interactive pursuit, competitive even, where good works and empathy, genuine acts of kindness and […]

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Facebook Trending feature may become a better guide

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Facebook "Trending" feature may become a better guide

Further acknowledging its role as a media company, the Facebook Trending feature may become a better guide to genuine, legitimate news. It’s a relatively small part of the Facebook real estate as users go daily to the site or app but it’s an important one. Admit it, we all look at Trending to see what […]

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The social media R us!

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The social media R us! Nearly all of us world-wide use at least one of the social networks. Almost 70 percent of Americans connect. They are called the social media for a reason. Well, let’s qualify that: nearly all of us who are online are using the social media on a regular monthly basis, according […]

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Messaging now on YouTube?

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Messaging now on YouTube?

Google wants to try messaging now on YouTube? Oh hell, why not? Nearly all the major social platforms have messaging features. So many points of entry. So little time. But that hasn’t stopped Google from amplifying the already crowded text back-and-forth ecosystem by its test of a new messaging feature last week for Canadian YouTube […]

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Is social television next for Facebook?

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Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]

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Are trolls & bots going to destroy Twitter?

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Are trolls & bots going to destroy Twitter?

Are trolls & bots going to destroy Twitter? Twitter is afraid they might and it’s imposing – yet again – new measures to keep them at bay. Everyone’s favorite micro-blog announced February 7 it is rolling out its toughest tools yet to limit the ability of trolls to abuse other Twitter users. Measures taken in […]

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The paradox of a monolithic internet

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The paradox of a monolithic internet

It was supposed to be the great leveler, a vast network of free-ranging bits and bytes but we could be facing the paradox of a monolithic internet. As more and more power and influence on the information superhighway – not to mention money – seemingly tends to coagulate in the hands of the relative few […]

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Publishing news to the social media is not paying off

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Publishing news to the social media is not paying off

Publishing news to the social media is not paying off – at least, not for major news and information organizations; at least it didn’t last year. A report published last month by Digital Content Next (DCN), a firm which specializes in monitoring online premium publishing, suggests traditional news and information publishers are not quite earning the […]

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