As your business or organization ponders a foray into Twitter, here’s another reason: tweets showing up in Google search results. Although Google started displaying tweets in search results back in May, following a February agreement between the two tech giants, those search results came up only in searches from mobile devices but Google announced August […]
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Influencer marketing has long been the best form of marketing. Once upon a time we referred to it as word-of-mouth and, yes, since the first hot coal was traded for an animal skin business has always found its most effective form of marketing to be friends telling friends who tell other friends about Zog’s pretty […]
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Instagram is not so square anymore – at least not in its actual photo dimensions. Everyone’s favorite photo-sharing-social-network app finally got hip to the fact that not all images fit easily into a square hole and decided to actually allow photos to be posted in horizontal and vertical orientations – meaning, of course, landscape and […]
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Content, content, content…and engagement! We preach this gospel of content marketing all the time at Relevanza. Tell your story, have something of value to say, inform (and, sure, toot your own horn when it’s warranted and authentic). But, mostly, tell your story. Everyone has a story to tell. What’s yours? As the online universe expands […]
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Oh great! Just what we needed: LinkedIn is getting into the messaging game. Because a) we need another messaging app and b) messaging is cool and LinkedIn is nothing if not cool. What this means for LinkedIn users is we can look forward to new messages about faux seminars and sales pitches. Do we sound […]
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Oh sure, it’s always easiest to blame the messenger for the message; blame social media for putrid politicians – LOL. “How Social Media is Ruining Politics,” screamed a Politico headline of earlier this week, ironically a publication born to the Internet and social channels. (Surprised the headline wasn’t in all caps.) Written by Nicholas Carr, […]
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According to a new report, Facebook’s Messenger suddenly is No. 2 app in the U.S. eclipsing YouTube for the first time. The report, published by data analytics firm comScore, uses data collected in July and suggests Messenger is now used at least once a month by 59.5 percent of all smartphone owners in the U.S.. […]
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After nearly decimating business pages for most of 2014, a months-long 180-degree shift signals Facebook is getting serious about business. The latest step in this direction came September 8 with a Facebook announcement it is retooling its mobile presence for FB pages – the Facebook elements most used by businesses and organizations. The updated mobile […]
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Periscope finally sees the landscape – and by that we mean, of course, finally installed the landscape mode in its live-stream online video app. Periscope is the live-stream video app Twitter snatched up quickly and brought online within a couple of weeks back in March after Meerkat, the first live-stream app to hit it big […]
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With the latest update to everyone’s favorite disappearing online messaging app you can now keep your Snapchat alive – with money! That’s right, with the update which began rolling out Sept. 15, Snapchat will allow users to “replay” Snaps for a buck. Well, actually 99 cents to replay three Snaps. For almost two years, now, […]
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As Facebook strives for dominance on the entire Internet, it trots out tools to take over the workplace. It launched late last week Signal, a new tool for journalists on both Facebook and Instagram. And through its minions in the tech press it let the world know its enterprise package, Facebook at Work, will soon […]
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You can literally surround yourself now with Facebook and its 360-degree videos. The social network giant started rolling out September 23 its 360-degree videos into newsfeeds and with it one step closer to virtual reality for us ordinary denizens of the online world. Far out, maaaaaan. “To create 360 videos, a special set of cameras […]
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Social media is dynamic media – and by that we mean, of course, the social media are ever changing, shifting, evolving, growing and in constant state of flux. The energetic and progressive nature of the social media is partly why they have become such attractive platforms for nearly all those who venture online for business […]
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Is a Snapchat selfie (ad) worth $750,000 to advertisers? Snapchat believes it just might be – at least for holidays. Maybe only $450,000 the rest of the year. Any way one slices it, that’s a lot of money for a selfie which disappears within seconds. The Financial Times reports everyone’s favorite disappearing photo and video […]
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It was Social Media Surgery, Southwest Florida style, earlier this week when Tech4GoodSWFL & Relevanza brought nonprofits together for an informal working session. If you know anything at all about Relevanza you know we devote a considerable amount of our time, talents and efforts to helping nonprofit organizations advance their good works online. Spearheaded by […]
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For many shopping has long been something of a social enterprise and increasingly now online denizens can go shopping right from the social networks. Welcome to the Facebook Mall. According to various press reports, including and especially Re/code, Facebook began October 12 rolling out a limited test of a dedicated section linked to but separate […]
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Put away the Fodors guide, we suppose, Pinterest wants to be your travel planner. Maybe it is already but everyone’s favorite online scrapbook and time sink is stuffing its travel bag with enhanced features to its Places Pins in the hopes Pinners will turn first to its often spectacular photos to plan the next trip. […]
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Are the social networks confusing to you? We know they can be – and sometimes overwhelming, too. Relax, that’s why we’re here. It’s our job at Relevanza to help guide you through the sometimes confusing and overwhelming world of online marketing, content marketing – the meat and potatoes of social networks. So, here’s a quick […]
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This will not surprise anyone, really, but a survey shows teens like Instagram, Twitter & Snapchat the most of all the social networks. If you’ve spent any time at all around the social channels – or around the digital natives who are now teenagers and, edging up older, the millennials – you will know how […]
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Facebook just became a search engine and we’ll see, probably over a very short time, if its new universal search capabilities challenge Google’s for world dominance. Not kidding. In yet another step toward making Facebook the only place you ever visit on the dubya-dubya-dubya the social (and now search?) giant opened up its nearly 2 […]
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