YouTube is enhancing its VR with a new format and, even, new cameras to bring even more depth and clarity to virtual reality. For any who may not yet know, virtual realty – VR for short – is immersive video which puts the viewer smack in the middle of the video being watched. Viewers find […]
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How ’bout some ads with your Messenger? Like Facebook’s Messenger? Hate it? Use it a lot? 1.2 billion people like it enough to use it regularly. Yea, well, just like (almost) anything else in Facebookistan, you’re gonna soon start seeing ads when you chat with others, send photos and videos, maybe give them a video […]
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Eliminating on Facebook Pages altered headlines, descriptions and images – so says the social media giant – Facebook to publishers: play it straight. In other words: don’t try to manipulate your Facebook Page posts to obfuscate, trick readers or lie to spread fake news. “Starting (July 18) non-publisher Pages will no longer be able to […]
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41% of Americans have been harassed online, according to a new survey released earlier this month by the Pew Research Center. “But nearly one-in-five Americans (18%) have been subjected to particularly severe forms of harassment online, such as physical threats, harassment over a sustained period, sexual harassment or stalking,” says the Center. “…and an even […]
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Businesses: manage your Instagram comments – well, soon, for all businesses and now for officially connected Marketing Partners. Everyone’s favorite image sharing platform has updated its API (application programming interface) giving Instagram users with a business account (again, soon for all; now for Marketing Partners), deeper access to metrics which will allow those businesses to […]
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It’s Facebook’s world, obviously, the rest of us…well, we’re just living in it. That company – which began as an ingenious little way for computer nerds to meet chicks on other college campuses – announced July 26 it now has 2 billion regular users (1.3 billion daily) and raked in $9.3 billion in revenue in […]
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Young shoppers are moved by social media, according to a recent study, with the youngest shoppers influenced most by the social channels. “More than 80% of Centennials and 74% of Millennials say social media influences their shopping, compared to only 58% of Generation X and 41% of Baby Boomers,” according to Yes Lifecycle Marketing, which surveyed 1,000 […]
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Facebook will penalize slowly loading sites as it updates its News Feed algorithm to promote posts from modern, up-to-speed websites. In other words, if your mobile website is old, doesn’t load quickly – three seconds max – you can forget about getting much reach on the Facebook thingy. And, let’s face it, if you’re trying […]
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Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of digital marketing the effectiveness tends to boil down to execution, preparation even. Instagram Stories just celebrated the milestone of acquiring 250 million daily users […]
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We can’t know you until you share. Or, more precisely, what you share. Because it’s not “who you know.” It’s “what you know” and what you know is your own story. Wait…what? The old paradigm of “who you know” probably still exists in some real-life circles but content trumps connections in this age of digital information […]
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Facebook wants to keep you – on Facebook. And, bless its heart, it’s doing a pretty good job of becoming indispensable to your online life. Seriously, Facebook wants to be your internet – the whole thing, the entire WWW enchilada, online soup to online nuts, your digital alpha and omega, your reason for being…online. The […]
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Watch – TV on Facebook. No, that isn’t an imperative sentence (although maybe Facebook wants it to be). Watch is TV on Facebook. Watch is Facebook’s latest gambit to become a full-blown entertainment and media company, growing beyond a mere social medium. Announced earlier this month, Watch will be quite literally television shows specifically posted […]
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